Parties and events are no longer just a fun evening for friends; they are now used as marketing tools to boost your sales, bottom-line profits, and your business in general.
Throwing an event for your small business can be daunting, but we at the Wesley Event Center in South Lake, FL are here to help with our…
7 Tips To Make Your Small Business Event A BIG Success
1. Have a clear purpose in mind.
Make sure that you have a clear outcome in mind following your event. Ask yourself questions such as:
- What is the purpose of this event?
- Are you celebrating an achievement, launching new product, or marketing your business?
- What part of your business are you wishing to boost by throwing this event?
It is also important to keep in mind a balanced budget for the event, i.e. the money that you put into throwing the event should be equal or less then the anticipated gain from the event.
2. Be inviting.
If you are going through the effort to host an event for your business, you want to make as many people show up as possible.
The way to do this is COMMITMENT. Market, and then market some more. You want to make this event appear that it is the place that everyone wants to be, because it is the place that you want everyone to be.
Utilize social media! Upload photos of the decorations and preparations on Instagram, create a hashtag for your event on Twitter, and make it easy for people to RSVP by creating a Facebook event page. It is no secret that while we work, most individuals are sneaking looks onto their social media accounts, and many work places now have departments revolved around the Internet. Use this to your advantage!
Even a small event can be a lot to handle for one or two people, and if you bite off more than you can chew many of the small, finer details will fall threw the cracks. Use your team! This also goes along with using your team wisely. If you have someone in your office that is passionate about food, have them handle the catering, if you have someone that is always punctual, use them to help set up a time table for the big night. You don’t need to go at this alone, so don’t.
4. Ask questions.
Do not be afraid to ask questions as the event draws closer, and do not be afraid of outside suggestions. In fact, be grateful for the critiques you receive and use it as a chance to improve and perfect your event.
5. Make your vendors and sponsors work for you.
The best vendors and sponsors for you may not be the ones with the fattest pockets; they are the ones that are in your niche. Look for vendors that are use to working with small businesses. Find sponsors that are looking to back a small business for the simple fact that it is small. If you find a big business sponsor, chances are that your small business cannot produce the same revenue and they will take notice of this. Embrace your small business, and find sponsors and vendors that will do the same.
6. Read your audience. Have back-up plans.
No event goes exactly as expected, and it is your job to notice this. At the event, read your crowd. Ask guests how they are doing. If they aren’t doing well, you will know. Have a back-up plan; be prepared for the unexpected. Part of great planning is planning for the what-ifs: What if the keynote speaker bails? What if the attendance is low? Be ready to cope and move on.
7. Relax and have fun.
Attitude is contagious. If your guests are watching you run around your event looking frazzled and stressed their mood will reflect this. However, if you are having just as much fun as they are they will take notice. After all the hard work you put in for your event to be great, ENJOY IT!