There is a good chance that you may have noticed your Facebook news feed streaming live videos lately. Using Facebook Live for events is fast becoming the next big thing, with meeting and event planners starting to take full advantage of showing live video of activities, speeches, and behind-the-scenes action.
What Exactly is Facebook Live?
The Facebook Live app allows a user to share live videos with friends on a personal profile or people who have liked a Facebook page for businesses and organizations. When a live video feed starts it shows in the News Feed and your Profile Page. Once the live stream ends, the video is archived and will appear under the videos section on your Page. The maximum time you can currently run a live stream is 90 minutes, however many people simply segment the live streams and then group them together later.
Recently Facebook updated their live streaming app with more exciting features that make it more beneficial for attendees and planners.
Here are 7 Benefits For Your Business Using Facebook Live For Events
1. Engaging a Wider Audience
Even if you are currently hosting the most popular event in your town, there are going to be many people who simply can not attend for one reason or another. This is especially true if much of your client base is not located in your region. So now with Facebook Live, event planners have the ability to stream live the action happening at their event so they can capture import key not speakers in action or the promotion of the latest products presented at the show. The live stream ensures that followers can still benefit from your event even if they have difficulty being there in person. Using Facebook Live makes certain that no one is excluded because they live too far away to attend. Now these folks will not be able to take advantage of meeting people face-to-face or walking away with free giveaways, but they can still enjoy the highlights of the event.
2. Creating Excitement and Hype
Facebook Live can also be used to help capture a lot of things beyond the actual event. Consider using it to help create some behind-the-scenes footage of the staff setting up the event. If you follow sports, you have seen those documentary-style profiles of athletes that lead up to the big games. These little clips help build hype with potential attendees for the main event. Allow viewers to comment or ask questions during this phase of the event. Catching keynote speakers as they arrive at the event or checking into their hotel can really allow attendees to get a rare glimpse into the inner workings of an event and put a real human spin on things.
3. Building Your Audience
As the event is streaming live on your feed, you have the ability to build your remote audience. There is an invite feature with Facebook Live that is activated with a simple tap to then invite family and friends to join in on all the fun. Attendees also have access to this feature; so encouraging them while at the event to use it will help to expand exposure to the show. These attendees can invite their social following to come watch the event regardless where in the world they may be. Asking staffers, workshop facilitators, and sponsors to reach out to their inner circle on social media can further build and army of remote followers to an event.
4. Fostering Two-Way Interaction
Facebook Live allows those that are tuning in to also speak and be seen. Try to give as much attention to those people watching as those people that will be attending live. If you have ever seen those live political debates, you may notice that the moderator takes questions from a live audience, but then may also address those that are watching remotely. The questions could come from people responding via Facebook Live, or even from a posted tweet. Either way, including the remote audience is easy by simply encouraging them to participate. Not only does everyone feel engaged, it can really help to keep things moving along to.
5. Tapping Into Live Reactions
One of the cool things about Facebook Live is there is a tool that actually allows users to convey their feelings instantly by way of emojis. Once the user selects the appropriate emoji, it instantly appears right on the screen. This is an especially helpful too for the event planner because they get instant feedback as to how an audience is feeling about a particular segment of the event and can use this information to improve future events. Another way the live reactions information can be helpful to event planners is if they see too many sleeping emojis popping up, it could be an indication to get things moving along before they lose the audience. Taking cues from a bored audience and adjusting accordingly can literally transform the event on the fly.
6. Sharing Videos Post Event
The simple fact is many people may not be able to attend the event live or watch the live streams. Facebook Live allows all those videos to be saved on your page for as long as you like. This way, those folks that missed the action can watch at their own convenience. They will not have the ability to participate in the Live Reaction feature, but they can certainly benefit from being able to see the majority of the event. Once the event has concluded, simply send out a tweet, email, or post to followers telling them they can still watch the event in case they were unable to attend live. They now have the ability to see the best moments of the event.
7. Re-Purposing For Future Event Marketing
To get maximum exposure, post those videos anywhere you can. Upload them to YouTube and other video-streaming sites like Vimeo. Embed the video on your website or blog, then include snippets in all your post-event follow-up. When you start marketing for future events the video will serve as solid promotional material for the next event.
Facebook Live is a fantastic and free way for your corporation, non-profit, or South Lake Business to connect, engage, and market with live and virtual attendees. It allows you to build your audience while strengthening your event brand over the long-term.